George Strait's "Write This Down" features the country music star performing the song in a heartfelt, slightly sad manner, perhaps to convey feelings of unspoken love and the importance of remembering a relationship.
The cheering crowd, set in a rural setting or living room, may suggest separation or distance between the singer and the person to whom he is speaking. The focus is on the idea of preserving the singer's feelings and words in a tangible form - "writing this down".
The lyrics emphasise the importance of recording the singer's feelings and love, for the recipient to keep and remember. The repeated refrain of "write this down" emphasises the act of preserving words: the act of ensuring that these important feelings do not fade. The singer's plea is to remind the recipient of their love even when they may be absent or far away.
The overall message of the video is about reminiscing about the importance of love and the need for tangible reminders of that love so that it can last even when individuals are apart.
Lyrics
I never saw the end in sightFools are kind of blindThought everything was going alrightBut I was running out of time'Cause you had one foot out the doorI swear I didn't seeBut if you're really going awayHere's some final words from me
Baby, write this downTake a little note to remind you in case you didn't knowTell yourself I love you and I don't want you to goWrite this downTake my words and read 'em every day, keep 'em close byDon't you let 'em fade awaySo you'll remember what I forgot to sayWrite this down
I'll sign it at the bottom of the pageI'll swear under oath'Cause every single word is trueAnd I think you need to knowSo use it as a bookmark, stick it on your 'frigerator doorHang it in a picture frame up above the mantelWhere you'll see it for sure
You can find a chisel, I can find a stoneFolks will be reading these wordsLong after we're gone
Oh I love you and I don't want you to goBaby write this down